Your Smallest
Viable Audience
The people who will find the most meaning in your work already exist. This tool helps you see them clearly — so you can stop making music for everyone and start making it for someone.
01 — Your Music
What is your music about? Describe the feeling, themes, and emotional world of your work.
Don't worry about genre labels. Think about what it feels like from the inside — the mood, the ache, the energy.
02 — Your Instinct
Who do you already sense your music is for? Even a vague feeling counts.
Maybe it's a type of person, a feeling they carry, a situation they're in. Trust your gut here.
03 — Yourself
Describe yourself — your habits, values, what you care about beyond music.
Your audience is often a mirror. The more honest you are here, the more accurate the result.
04 — Your References
Who and what are your artistic influences?
Artists, films, books, cultural touchstones — anything that lives in the same world as your work.
05 — Optional Photos
Upload images to give your visual world some texture.
Two separate windows — one for your overall brand, one for the specific project or release you're working on.
General Brand
Press shots, artist photos, your overall visual identity — the consistent you.
Project Specific
Artwork, mood boards, visuals for a current release — where you're going right now.
